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The great value attributed by System to communication - in all its forms - made it protagonist of many info pages on magazines, economic newspapers and specialized journals. Many special reports on local and national TV networks feature System as main character.
A careful planning, aimed at exploiting in the best way the news items to reach the reference target, includes a busy advertising campaign on Italian and foreign magazines for System Ceramics: this year the company institutional message focuses on innovation capacity.
The 2004-2005 advertising campaign is linked to the leitmotiv identifying System since its establishment: creating a company to generate innovation, technological evolution, solutions to solve the customers' most varied problems. "Innovating" has always been and will always be the power and inspiration of each project, the atmosphere breathed in any activity and any environment forming "System world". Following this belief, the company has now become a true technological centre located on an area of over 82,000 sq.m, with more than 13,000 sq.m for offices and 31,000 sq.m for production factories and warehouses. An important and complex structure of resources, fully dedicated to study and creation of innovation: this is why System Ceramics could always reach its targets as a record-holder.
Ceramic technological innovation has one address: "Innovation Valley".Attachment  |
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